Elliott Broidy, chairman and CEO of Broidy Capital Holdings, contributed to a Fast Company Executive Board article examining how listening to customers can strengthen relationships and drive innovation:

“Listening to customers means understanding the real-world problem they are trying to solve, not the problem you assume they have from behind a conference room table. We work with law enforcement and corrections professionals who are overwhelmed with information and paperwork. We listened carefully to what they were struggling with: time, overload, and the inability to surface critical intelligence fast enough. That feedback shaped how we built our technology. When you genuinely listen to customers, you discover that the best innovation is the one that best removes friction.”

Read the full article here.